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How to launch a fashion brand in France: the complete 2026 guide

Launching a fashion brand in France: realistic budget, legal structure, the steps in order and costly mistakes to avoid. The 2026 guide.

20/9/2026

Micro vs macro influencers: which are right for your brand?

Micro vs macro influencers: engagement rates, cost per engagement and fake follower rates by tier. The data to choose the right profile in 2026.

15/9/2026

UGC: why and how to build it into your strategy in 2026

UGC in 2026: real performance data, how it differs from influence, the formats that convert and a method to build it into your strategy.

15/9/2026

E-commerce lookbook photography: a guide to visuals that sell

E-commerce lookbook photography: how many images per product, which formats and specifications to produce visuals that genuinely convert.

11/9/2026

In-house vs outsourced content production: which to choose?

In-house or outsourced content production? Real costs, break-even volume and a decision framework to choose the right model for your brand.

9/9/2026

The French fashion market in 2026: figures and opportunities

The French fashion market in 2026: retail sales, e-commerce and second-hand. Key figures and the segments where growth can still be found.

8/9/2026